Dewar's had been forgotten about. In fact, people didn't even know what it was. So when we pitched the business, we kept things simple. Focusing on the 12 year blend for much of the work, we developed a voice, a look and a tagline that was as straightforward as they get.
DEWAR'S BARREL CAM
And what if you could watch every minute of the Dewar's aging process? All 12 years of it. The "Dewars 12 Live Barrel Cam" let Interneters watch every second of the Dewar's 12 year aging process in real time.