FedEx is about more than shipping – it can do everything from coordinating the transport of heart valves for life-saving operations to helping entrepreneurs turn their ideas into reality.
Our brief was to show all of these things on desktop and mobile platforms. And our solution was a rich digital experience that allowed users to explore the real life solutions that FedEx provided. The stories featured a unique form of navigation, allowing users to move forward or backward in time and explore every detail.
FWA Mobile Site of the Day - Feb 13, 2012, FWA Site of the Day - Jan 26, 2012